The first thing that most people want to know when starting a blog is “How long will it take to get traffic?”. Well, this can depend on a number of things. Keep reading to find out how to get Google and other search engines to give you high rankings and bring loads of traffic to your blog by optimizing your site.
Pick A Good Hosting Site
Your hosting site is vital to achieving the goals for your blog. Make sure to pay attention to speeds, security, and customer service. I do not recommend using a free hosting service because they will not give you the speeds and security that you need to succeed. The hard work that you spend on your site will be wasted.
I’m currently using SiteGround and absolutely love them. They give great speeds and excellent security. They are well above the national average on all points. They also have amazing customer service which I highly recommend, especially for beginners.
They also one of the cheapest membership costs which start at just $3.95/month.
Install and Activate All In One SEO plugin
This is the first thing you should do after choosing your hosting server. The All In One SEO pack is a must have for every WordPress user. It is especially helpful for beginners because everything will be automatically configured after activating.
The All In One SEO plugin will automatically install meta tags, send new content to Google and Bing, and much more.
You will also be able to submit your Sitemap and connect Google Analytics using this.
Get SSL Encryption
I’m sure everyone has noticed the green lock beside a domain name in the web address bar. This means that the website is secure. It’s something that most people(including me) look for before giving any personal information on a website.
When you have an SSL certificate, Google will trust your site more than someone’s site that does not have this security feature.
These certifications can be purchased from sites like SSL.com and GoDaddy.com but will cost you $40+.
Some hosting sites will offer this completely free, including SiteGround.
In order for your pages to be found in the search engines, you need to have commonly searched keywords throughout your pages that are relevant to what you are writing about. It’s also a good idea to use your keywords in the title of your pages to get higher rankings.
Luckily there are many keyword tools to help you find the best keywords to use. Jaaxy is a great tool that is free for your first 30 searches. After that, however, you will have to pay $19 per month.
If you want a completely free keyword tool you can use Google AdWords keyword planner or keywordtool.io.
Don’t Keyword Stuff
While keywords are an important part of getting rankings, too many keywords can also lower your rankings.
The best thing to do is just write naturally while incorporating your keywords. Don’t use a keyword for every other word.
After you have some content and are ready for people to see your site you should work on getting your site indexed. This basically means that Google knows you have a blog and they are making it available for people to search for.
Google will index your site within a few weeks, but you can help them along by adding a few things.
- Google Analytics – Using Google Analytics will allow you to see how many people are viewing your site, how long they’re staying, how many pages they are viewing, how they are accessing your site, and so much more.
- Create an XML Sitemap – A sitemap basically guides Google and other search engines around your website, helping them to better understand it when crawling. You can create your sitemap on WordPress by downloading the plugin Google XML Sitemaps. It will automatically update and do everything for you, but you can access the settings to change things if you want.
Within 24 hours your site should be indexed!
Register with Google Search Console
Google Search Console shows you information about your website in regards to how Google is viewing it. You can see any error reports so that you can fix them before it effects your rankings.
You will also be able to see information about the keywords you are using. Once you start getting organic traffic through searches you will even be able to see specifically what your visitors searched for when they found your site. This is helpful to see what keyword you should incorporate more and what to emphasize on.
What are backlinks and should I use them?
Backlinks are links to your site that placed in things like forums and other blogs.
Backlinks used to get you higher rankings because Google thought that you could be trusted more if you were being mentioned in other pages, especially those with already high rankings.
Unfortunately, many people abused this by plastering their links all over the place so Google changed the way they looked at Backlinks and no longer give higher rankings for using them.
This doesn’t mean you shouldn’t use them, however. Just don’t go throwing them all over the place. If you are posting in a forum or blog related to your niche then it’s always good to have your website there. It’s a good way to get more visitors and promote your website. Just don’t overdo it and don’t be too pushy or your post or comment could be deleted.
Are you ready to get your website out there?
If you follow my guide above, then I think you are. And as always, don’t hesitate to contact me if you need anything!